Content 1. Some Popular Incidents of Website Crashes During Black Fridays 2. The Real Cost of eCommerce Site Crashes on Black Friday 3. eCommerce Performance Testing for Black Friday 2023 and Beyond 4. Conclusion 5. How can Tx help?

Last year’s Black Friday set new records for eCommerce, and 2023 shows no signs of slowing down. People are already planning for Christmas this year, the holiday shopping-inspired rush of Black Friday and Cyber Monday is approaching fast.

Millions of online shoppers look forward to visiting the eCommerce stores on Black Friday and Cyber Monday this year to shop for the latest sale items. Customers search for the best deals while expecting a fun and frictionless shopping experience. Unprepared eCommerce stores with slow or crashing applications will, however, disappoint the buyers, who will eventually move to their competitor sites.

It’s a no-brainer; customers will choose the sites where the shopping experience is user-friendly and frictionless.

Some Popular Incidents of Website Crashes During Black Fridays

• Walmart and GameStop Corp. experienced website outages, site crashes, slow load time, and other performance issues during Cyber 5.

• Crew, the American multi-brand apparel and accessories retailer, lost $775,000 in sales and disappointed more than 323,000 shoppers in one holiday afternoon.

• GlassesUSA, the online retailer for prescription glasses, encountered 502 Bad Gateway server problems during CyberWeek and lost hefty site traffic.

• Costco faced losses worth $11 million as the website faced performance issues and went down for more than 16 Hrs.

The Real Cost of eCommerce Site Crashes on Black Friday

As seen in many reports and surveys, digital shopping is the future. It’s especially true during the holiday season when deal-hungry consumers rush to the online stores and fill their shopping carts. As the holiday season approaches, eCommerce businesses are concerned about their websites experiencing crashes and other performance issues.

Retailers have realized that Black Friday is no longer a single-day event. Customers seek great deals and discounts days in advance and wish them to last through the holiday season of Thanksgiving Day, Black Friday, Cyber Monday, Green Monday, and Christmas.

When eCommerce sites are unprepared to handle the performance and load during peak hours, they look at irreparable damage to their businesses. Apart from the heavy revenue losses businesses face during such crashes, non-performing sites also lead to irreparable loss of brand credibility and customer loyalty.

eCommerce Performance Testing for Black Friday 2023 and Beyond

eCommerce apps are complex platforms with multiple features like payment options, search options, cart, and product details. Each functionality should perform seamlessly to deliver the best user experience. This requires thorough eCommerce performance testing to evaluate whether the app can handle the sudden surge during the holiday season. Performance testing highlights the performance-related problems with the app long before the customers do. Here is how eCommerce apps should be tested for performance and scalability.

Perform speed and load testing:

eCommerce businesses should consider load tests to understand the estimated load handling capacity. A robust and effective load testing strategy should ensure that the website or the mobile application handles the anticipated load without crashing. Leveraging analytics from previous years’ traffic, it is recommended to estimate loads and run eCommerce performance testing accordingly. Critical user paths that should be tested include the login page, registration page, products, checkout, shopping carts, and similar pages.

Ensure the website is running seamlessly:

Mobile apps and web apps should be made to perform seamlessly and handle numerous transactions without any glitches. Retailers should see that their web and mobile apps are tested for both their functional and non-functional app components to ensure they deliver a great customer experience to provide seamless transactions across the value chain from adding to cart till the transaction, along with seamless gateway passage until check out.

Ensure safe and secure online transactions to customers:

With the rampant cyber-attacks continuing, eCommerce businesses should ensure their customers’ critical data is secure and safe and that no personal transaction data is exposed to any security attack. Security testing should be taken up to ensure these web apps and mobile apps are free from cyber threats, especially during the holiday season when online transactions are at an all-time high.

Ensure website accessibility:

eCommerce web apps should be accessible to specially-abled people. When testing for accessibility, the key areas to consider are color blindness, impaired vision, blindness, deafness, hearing impairment, motor impairment, etc. People with disabilities also want to shop online from the comfort of their homes, and accessibility testing ensures they, too, have a seamless shopping experience.

Ensure seamless customer experience (CX):

Identify the weak points in UI/UX and make the necessary updates to provide an intuitive interaction with the eCommerce app. eCommerce organizations should focus on the system’s ease of use and streamline critical features such as easy browsing, user-friendly navigation, handy catalog, and so on.

Ensure usability across website features:

Online retailers should ensure that the application is easy to use and that the users are able to find their products within a few clicks. The interface should be intuitive and not confuse users on finding the products from the list, making payments, etc. If the website’s interface is hard to use, the users might be convinced to look elsewhere.

Ensure mobile-readiness of apps:

Multiple devices or platforms may be involved throughout a customer’s buying journey. Customers may research their products on their smartphones and then place their orders on their iPad or other mobile devices. As a result, multi-device testing on eCommerce apps should be performed across various mobile devices, operating systems, and browsers to ensure a seamless sales transition from platform to platform.

Conclusion

Retailers and eCommerce businesses worldwide will try to make the most out of the upcoming holiday sales. But, to reap significant benefits from the shopping season, effective performance and holiday readiness of apps are important to meet the peak load requirements. Businesses must leverage eCommerce performance testing for high-performing, holiday-ready apps that do not hamper the sales flows while customers continue to buy the products online. Performance testing is crucial for any eCommerce business wishing to keep its credibility during the holiday season, maximize revenues, and keep customers happy. However, this complex process requires high levels of technical expertise and an understanding of performance testing tools, methodologies, and best practices.

TestingXperts (Tx) is a leading performance and load testing service provider for businesses across domains. Leverage next-gen testing services provider for end-to-end digital and performance testing of your systems to deliver a seamless shopping experience to your users this holiday season.

How can Tx help?

Prevent Black Friday Crashes by leveraging our performance testing accelerator Tx-PEARS.

Tx-PEARS:

It is an in-house developed robust framework that helps with all your non-functional testing requirements, including continuous monitoring of your infrastructure in production and lower environments. A consolidated platform to perform security, performance, and accessibility testing to deliver scalable, robust, reliable, and accessible apps to all. This tool can be leveraged to fine-tune your app’s performance effectively as it:

• Ensures to deliver quality products with effective non-functional testing services enabled through a single framework

• Provides actionable tuning recommendations to the development team which need to be implemented to get high app performance

• Provides detailed insights into the performance bottlenecks at the application server, web server, and database server level

• Helps improve the overall lifecycle of the identified performance issues

• Proides detailed reports to the clients and stakeholders to gather actionable insights

The post Boost your Black Friday Sales with eCommerce Performance Testing first appeared on TestingXperts.

Content 1. How is Black Friday 2023 going to be different? 2. Major areas where Black Friday 2023 is going to be different   2.1 More online competition than ever   2.2 Black Friday 2023 will not be a one week-end show   2.3 Innovative slot system may be the trend   2.4 Sneak peeks and flash sales might dominate 3. Challenges eCommerce Businesses face during Black Friday 4. How can you overcome these Black Friday challenges? 5. Conclusion

How is Black Friday 2023 going to be different?

Major areas where Black Friday 2023 is going to be different

More online competition than ever:

Black Friday 2023 will not be a one week-end show:

Innovative slot system may be the trend:

Sneak peeks and flash sales might dominate:

Challenges eCommerce Businesses face during Black Friday

Unpredictable performance of server under varying loads:

Security and data privacy:

Difficulty in managing customer requests & other offers:

Trouble in handling and managing alerts & notifications:

Usability issues with the app:

App accessibility to support differently abled people:

How can you overcome these Black Friday challenges?

Leverage performance testing:

Conduct security test:

Adopt Digital testing:

Leverage automation:

Leverage usability testing:

Perform website accessibility testing:

Conclusion

The post Are your eCommerce and Retail Apps Ready for Black Friday 2023? first appeared on TestingXperts.

As it is widely known, the day after Thanksgiving is denoted as Black Friday wherein retailers offer huge discounts to categorically kick off the forthcoming holiday season in the US. In the recent years, there has been a lot of buzz created around this black Friday, as millions of buyers continue to shop during this two-week holiday season.

Content 1. Black Friday Latest Sales and Stats 2. What to expect on a Black Friday sale? 3. How to ensure seamless Black Friday sales   3.1. Create a seamless online omnichannel experience   3.2. Ensure your apps and websites are up and running seamlessly   3.3 Ensure safe and secure online transactions to customers   3.4 Check website and mobile apps speed with load tests   3.5 Check website accessibility   3.6 Check app usability for ease of navigation to place orders   3.7 Plan for auto-scaling of resources   3.8 Optimize website speed   3.9 Make use of social media to improve visibility 4. Conclusion

Many leading retailers like Amazon, Walmart, and numerous others offer consumers great deals to choose from a range of products and enable the best deals. Most retailers in recent years offer great deals even from October onwards in the year in order to attract their customers.

Black Friday Latest Sales and Stats

However, in the wake of the COVID-19 pandemic, a leading article in Washington post states that the sales will shift further online. For years, Black Friday has shifted to online channels, merging with Cyber Monday into a weekend-long event.

What to expect on a Black Friday sale?

– Great or never seen before deals are available on this day

– People have multiple options to choose from a wide range of products

– Easy access to a huge range of products with a wide set of choices around iPhones, electronics, fashion, beauty, and more

–  A two-week shopping festival where buyers can grab on numerous deals

– Customers can use various cross-selling options during these days to buy various products

– Largest sales and promotions are available during this period for customers

Evidently, Black Friday is a critical day for retailers and eCommerce operators as year over year, these sales continue to increase in leaps and bounds. These retailers and the eCommerce operators should pull up their socks to ensure they deliver a great shopping experience to their customers during this holiday season with best deals.

How to ensure seamless Black Friday sales

1. Create a seamless online omnichannel experience:

It is important that retailers should ensure to utilize various digital strategies to meet the customer expectations. It is essential for retailers to ensure they provide seamless customer experience whether they are shopping online through a web app or using a mobile app or visiting a brick and mortar store. The approach to sales and marketing should be in such a way that it should ensure an integrated shopping experience during these black friday sales season.

2. Ensure your apps and websites are up and running seamlessly:

Mobile apps and web apps should be made to perform seamlessly and should be able to handle numerous transactions without any glitches. Retailers should see that their web apps and mobile apps are end-to-end tested for both their functional and non-functional app components to ensure they deliver great customer experience to deliver seamless transactions across the value chain from adding to care till the transaction along with seamless gateway passage until check out.

3. Ensure safe and secure online transactions to customers:

With the rampant cyber-attacks continuing, retailers should ensure their customers that their transactions are made secure and safe and that no personal transaction data is exposed to any security attack. Security testing should be taken up to ensure these web apps and mobile apps are free from cyber-threats.

4. Check website and mobile apps speed with load tests:

eCommerce operators and retailers should perform load tests to get a first-hand understanding of the estimated load the website can handle. A robust and effective load testing strategy should be used to ensure that the website or the mobile application will be able to handle the anticipated load.

5. Check website accessibility:

It is a mandate for web apps mobile apps to be made accessible to differently abled people. It is important especially for these retailers to ensure that their apps and websites are accessible even to people with disabilities like color blindness, impaired vision, blindness, deafness, hearing impairment, moto impairment, etc. It is utmost important that your website and mobile apps are made accessible to all. People with disabilities also want to relish their holiday special seamless shopping experience.

6. Check app usability for ease of navigation to place orders:

There has been an enormous increase in the number of mobile apps being used especially for ordering and transacting for various types of purchases. But, typically the app usability is of highest priority for users as app navigations should be simple and user interface should be attractive to ensure great user experience.

7. Plan for auto-scaling of resources:

Auto-scaling should be planned to handle unexpected traffic spikes using cloud computing. This process of auto-scaling involves increasing the number of virtual machines and further decrease after the due requirement is met.

8. Optimize website speed:

It is preferable to have the website to load instantly or within 3 seconds. If the website takes a longer time, then visitors may get annoyed and drop off. Therefore, it is important to optimize the website speed to ensure a quick loading of websites to deliver great user experience to your users.

9. Make use of social media to improve visibility:

Various social media channels should be leveraged to improve your out-reach with respect to offers and promotions for various products. Special posts regarding the launch of these offers should be made well in advance for consumers to take a quick look at them and grab on the deals during the two weeks shopping festival.

Conclusion

Black Friday is undoubtedly an important day post to thanksgiving day when people buy products at great discounts offered by different retailers across US. This is a holiday season that extends for about two weeks where millions of people browse online to buy their preferred choices.

But, in order to ensure seamless shopping experience to customers, retailers and eCommerce operators should be careful and follow certain practices to reap benefits out of this grand holiday period.

The post How to Ensure Seamless Transactions for Black Friday 2023? first appeared on TestingXperts.

Contents 1. What is Black Friday and Cyber Monday? 2. Important facts about Black Friday 3. Best Strategies to avoid Black Friday pitfalls 4. What are the strategies to become successful for e-commerce retailers during the Black Friday sales? 5. Conclusion

What is Black Friday and Cyber Monday?

Black Friday and Cyber Monday represent the two largest online selling days in the year, mapping huge sales around the world. TechCrunch reports Black Friday racks up $5.03B in online sales, and $2B in mobile alone during 2017, while during 2018 the sales hit $6.2B in the US alone, with smartphones accounted for about $2.1B.

These whopping figures keep you surprised. However, it is true that Black Friday & Cyber Monday generates the highest business for retailers. It is essential for businesses to be up and running seamlessly during this peak load time (extended weekend sales).

In the US, Canada, UK, and Europe, online shoppers are quick buyers on Black Friday sales. There is a popular myth around this Black Friday, which states “Black Friday” described how retail stores spent most of the year “in the red” on their balance sheets. Thus, the holiday shopping season, beginning on the Friday after Thanksgiving, put them back into the “black”. Hence, Black Friday.

Some important facts about Black Friday worth a read:

– Tech Radar: Cyber Monday has become more popular than any other online shopping day in the US, Revenue estimates a year ago reached $7.9 billion in the US. It topped every other shopping day ever online, according to Adobe Analytics. Online stores should plan a smooth shopping week for customers. BlackFriday.com predicts that 2019 Black Friday online spending will surpass $12 billion this year. Of the shoppers they surveyed, 61% plan to do most of their holiday shopping online.

Hence, it is inevitable for online stores and e-commerce businesses to work on apps and websites to deliver a smooth shopping experience. Now is the time to get ready and prepare your application for the anticipated crowds and ensure that your application won’t fail on Black Friday and Cyber Monday.

Best Strategies to avoid Black Friday pitfalls

Under unprecedented high volumes of traffic on Black Friday and Cyber Monday, many e-commerce websites crashed in recent years, causing damage to their brand reputation and incurred immense losses.

1. Check out Speed Optimization and UX Viability:

Primarily it is crucial for e-commerce sites to have optimal page loading speed to ensure the shopper stays for good amount of time browsing their products.

Secondly, all online store apps should have a user interface that provides great User Experience (UX). These two features play a vital role for online shoppers to be engaged. To achieve an optimal loading time, the applications should be Load tested end-to-end. And for a great UX, usability testing should be taken up necessarily.

2. Research upon browsing Trends and Maintain Checklists:

It is essential to perform research on the trends that are most likely to hit the shopper in the sale season and subsequently maintain them with lucrative offers.

Such shopper’s analytics will help in enabling successful closures by online shoppers. Physical and online stores should be well aware of the trends for electronics, apparel, footwear, toys, media, cosmetics or household appliances and try to take complete advantage of data

3. Ensure Security Measures:

All online sites should necessarily use HTTPS to ensure full site-wide encryption. Full HTTPS is a mandate for all shopping (transaction) sites. Secured transactions are utmost required, as online shoppers want to safeguard their critical personal information. Moreover, online transactions should also be encrypted to ensure secure transactions for which Integration testing of the apps must be followed.

 4. Opt for virtual Load Tests:

  A load test should be performed ahead of time to ensure there are no last-minute surprises. To overcome this surge in traffic, appropriate Load testing should be performed to achieve the desired scalability levels so that users remain unaffected. During Black Friday sales, almost all online stores face massive incoming traffic, which has to be monitored ahead of time to make the website and application stable.

5. Check End-to-end Site Performance:

It is also essential to test the entire application end-to-end when once it is ready for the public. This sort of performance testing ensures that the site is working well even when numerous users access it at the same time. In the earlier years, many apps have crashed as they were not scalable enough to handle massive traffic during this holiday season, as apps received more number of end users accessing them across the globe.

6. Ensure to Adopt Web Usability Testing:

Customers wish to navigate and make numerous actions on the application and sometimes, they might not be able to find the correct links. This sort of poor usability deeply affects the users especially on a holiday sale with so many offers on the go. Hence, it is essential to have proper Usability testing in place to ensure users have smooth sailing

7. Perform Mobile testing as a priority:

8. Anticipate your Traffic in Advance:

9. Ensure to perform Geolocation Testing:

What are the strategies to become successful for e-commerce retailers during the Black Friday sales?

1. Re-organize your online merchandise:

2. Accelerate with Social Media and Paid Campaigns:

3. Implement Gift Guides for your targeted audience:

4. Make sure to Ensure Online Support to Visitors: 

Conclusion:

With the holiday season fast approaching, all e-commerce businesses and online stores should take the utmost care to ensure their sites and applications can hold heavy traffic volumes. They should further ensure secured transactions to their online shoppers. To achieve all this, the applications should be performance-tested, load tested, and usability tested which will help them deliver a seamless shopping experience to their customers

The post How to Avoid Black Friday Pitfalls? first appeared on TestingXperts.

Summer seems to be ending very quickly and the big sale days are fast approaching. Are you sure your website can handle an unanticipated load? Sometimes, the application is not able to withstand the sudden influx of users and before you know it, either the website servers are down, or the payment gateway crashes. This negligence can end up having an adverse impact on the brand.

There are many renowned e-commerce companies that have faced this distress and have had a major setback during Black Friday and Cyber Monday sale. Taking into consideration the previous years’ statistics, performance testing has to be more robust for Black Friday and Cyber Monday. In this infographic, we will discuss some tips to ensure a great application/website’s performance for Black Friday and Cyber Monday.

The post Infographic | Black Friday Is Approaching. Are You Prepared? first appeared on TestingXperts.

Application failures on Black Friday can cause a negative impact on the revenue and reputation of the company. There are many renowned e-commerce companies that have faced this distress and have had a major setback during Black Friday and Cyber Monday sale.

Contents 1. Black Friday and Performance Testing 2. Best Performance Management strategies for E-commerce Companies 3. Open Source Load Testing Tools 4. Conclusion

Black Friday and Performance Testing

Taking into consideration the previous years’ statistics, performance testing has to be more robust for Black Friday and Cyber Monday. Though it is extremely challenging to survive through Black Friday and Cyber Monday, an extensive performance testing strategy can make it easier to achieve our goals successfully.

Let us discuss the best performance management strategies that can make it easier for e-commerce companies to survive through the big days.

Best Performance Management strategies for E-commerce Companies

An Increase in the website capacity

Analytics should be used to compare the current and planned system peak loads. In order to be sure and confident, it’s important to contact the web hosting provider and confirm all the traffic limitations and upgrade the server if possible.

Auto-scaling is able to handle the unexpected traffic spikes as this technique is used in cloud computing. Waiting until the influx of traffic causes hustle and crashes your website can make it worse. It is better to be ready for the worst beforehand. With the auto scaling technique, number of virtual machines can be increased and then decreased after the requirement has been met.

Improve client-side performance and optimize speed

According to industry reports, the average time for a website to load is 3.9 seconds. Visitors get annoyed and leave the website if they have to wait for too long to see the discount offers. Therefore, it is important to optimize the website speed. This can be done by compressing the size of the CSS, compressing image size, and shortening the JavaScript.

Open Source Load Testing Tools

Fortunately, there are various open source load testing tools that you can use to accelerate load time quickly:

WEBPAGETEST

This tool allows the testers to run a free website speed test from multiple locations around the world. Real browsers such as Internet Explorer, Safari, Chrome, etc. can be used at real consumer connection speeds. This tool runs simple as well as complicated tests including video capturing, content blocking, multi-step transactions, and much more. This tool provides a complete diagnostic information including waterfall charts, resource loading, and page speed optimization.

COMPRESSOR.IO

Compressor.io is one of the most powerful online tools for compressing the size of the images whilst maintaining a high quality. What really impresses people, is the quality that remains the same before and after compression. After compression, the page starts to load quickly.

PAGESPEED and YSLOW

PageSpeed and YSlow are important as they help in identifying what exactly is slowing down the website and what can be done about it. The information presented in these tools are very clear and easy to understand for developers as well as non-developers. For every issue, there is a detailed explanation given which tells why it is important to make improvements and how would it benefit the website.

SITESPEED.IO

This tool allows to run the tests locally or as a service on the web. This tool is not just based on the URL that is provided as it has a crawler that identifies and analyzes all the pages that one might reach.

Conclusion

As we talk about the tools that can help in increasing the performance of your application during the big days, you might realize that very few days are left for Black Friday. Now, all you can do is rely on a renowned software testing company that has extensive experience in performance testing, and that can provide you with the best services in no time. At TestingXperts, we have expertise in pioneering performance engineering for leading e-commerce sites globally.

Do you have an e-commerce website / application? We can help you implement thorough performance testing to ensure you don’t lose business because of a poor web or application experience. Connect with us today!

The post How to Improve your Application’s Performance on Black Friday first appeared on TestingXperts.

It’s that time of the year again when consumers are waiting desperately for huge discounts on their favorite shopping items. Yes! The most awaited shopping days Black Friday and Cyber Monday are just around the corner. Not only physical shopping but online shopping has become a huge craze among people these days.

Contents 1. Black Friday and Cyber Monday 2. Tips to ensure website performance for Black Friday and Cyber Monday 2.1 Plan the tests in advance 2.2 Move to the cloud 2.3 Perform proper load tests 2.4 Select the perfect load testing tools 2.5 Run the tests 2.6 Scan the results 2.7 Run your tests yet again 8. Conclusion

But, when too many of these enthusiastic shoppers flood your application/ website at the same time, it might just break, and unfortunately, this is exactly what happens every year to major online shopping websites / applications. This is a worse situation that can occur, as, on a day where the app should hold maximum customers, it loses them all, creating a chaotic situation. Performance testing process plays a important role here.

In this blog, we will discuss some tips to ensure application/website’s performance just in time for Black Friday and Cyber Monday.

Tips to ensure website performance for Black Friday and Cyber Monday

Plan the tests in advance

Execution of performance tests should not be done just a few days or week before going into production, as it takes a lot of time to resolve issues. Planning of tests should be done soon after defining the performance benchmarks.

Move to the cloud

Increasing the infrastructure could be a temporary solution to prepare for times when the expected user load becomes much larger than it usually is throughout the year. Moving to the cloud can make this task easier to perform, especially for small-scale businesses.

Perform proper load tests

It is logical to test the performance of application on the infrastructure of your choice. Performing proper load tests can make it easier to find breaking point of the system and thereby understand estimated load that the website can handle. A robust load testing strategy can help in ensuring that the application / website that can handle anticipated load. To estimate the expected traffic, trends from previous year, and the changes in traffic over the last few months should be taken into consideration.

Select the perfect load testing tools

There are numerous tools available for load testing, such as JMeter, The Grinder, Locust, Gatling, and Selenium. A tool that fulfills all testing requirements should be considered. There are several factors need to consider for selecting best load testing tool for your business needs.

Run the tests

After analyzing the estimated load, final tests can be run in order to know when the system breaks and at what level it stops responding. Running the tests can eventually help in foreseeing the real-time traffic spikes that needs to cope with.

Scan the results

Identify errors and bottlenecks and describe the solutions that are required to fix them. Dedicated technical resources should be allocated to this task. Identifying KPIs such as response time, latency, throughput, and connect time would be the best strategy to make the website error-free.

Run your tests yet again

After fixing all the bugs and after making necessary changes, servers should be ready. Adjustments in tests should be accordingly and run again to see whether the changes were able to enhance system’s capabilities.

Conclusion

After implementing these tips, your website / application would have no choice but to beat the Black Friday and Cyber Monday rush. TestingXperts’ proficient performance testing services have been helping its clients manage their web / mobile application performance challenges efficiently. With its vast industry experience and the best methodologies and approaches, it has become the best choice for the e-commerce companies to validate their critical web and mobile app issues. Reach out to us for the best performance testing practices during days like Black Friday and Cyber Monday.

The post How to make your Application Survive Black Friday and Cyber Monday? first appeared on TestingXperts.

Summer seems to be ending very quickly and the holidays are fast approaching. Is your website/application up and running as planned? Even if it is, it needs to be additionally prepped for the fall and winter holiday shopping season. Sometimes, the application is not able to withstand the sudden influx of users and before you know it, either the website servers are down, or the payment gateway crashes. This negligence can end up having an adverse impact on the brand. Executing a great amount of testing can help you cover different conditions under a uniform environment.

Contents 1. E-commerce Testing Techniques 2. Perfecting the Performance 3. Giving Prominence to Usability Testing 4. Getting the Spotlight on Security 5. Conclusion

Let us talk about 3 most effective testing techniques that help your e-commerce company to deal with adverse situations on those big days.

2. Giving Prominence to Usability Testing:

Considering that e-commerce websites hold plenty of dynamic content, usability testing helps testers detect issues faced by potential users. The testing is performed under given scenarios that represent realistic conditions. A/B testing or split testing comes under this category and is possibly the most effective method to provide a choice of desired user experience to your customers.

3. Getting the Spotlight on Security:

Security is not an option. In fact, it is an important aspect that can either make or break your e-commerce company. Ensuring that your website is secure is possibly the most important advice here. While other issues can be ignored, overlooked, or elapsed time but security issues can have a huge impact on your business. The amount of sensitive information, an e-commerce application has increased the risk of it getting hacked. To deal with such instances, prior security measures should be taken in the form of extensive security testing.

Conclusion

Since your website/application is the gateway to your business, you should embrace the right testing strategy that helps you deliver the right buying experience to your customers and helps you gain more and more customers. Once you are ready with planning an effective testing strategy, all you need to do is to assign the right time and resources.

TestingXperts is the leading provider of e-commerce testing solutions globally. We cater to customers across various industry domains, through effective testing solutions. We have successfully performed usability testing for our numerous clients. Get in touch with us if you are looking to test usability aspects of your business applications.

The post Is your E-Commerce Application Ready for the upcoming Holiday Season? first appeared on TestingXperts.

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