Usability Testing https://www.testingxperts.com Thu, 12 Oct 2023 14:45:22 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.8 Importance of Usability Testing for eCommerce Websites https://www.testingxperts.com/blog/usability-testing-for-websites?utm_source=rss&utm_medium=rss&utm_campaign=importance-of-usability-testing-for-ecommerce-websites Tue, 03 Jan 2023 15:44:02 +0000 https://www.testingxperts.com/?p=26577 usability testing for websites

For eCommerce businesses, usability testing helps assess the online store from the customer’s perspective. With a wide array of online retailers available to consumers, usability testing becomes necessary to overcome competition, minimize app abandonment, and drive more sales.

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usability testing for websites

Content
1. An Overview of Usability Testing
2. Key Aspects of Usability Testing
3. Top 3 Usability Issues of eCommerce Websites
4. Role of Usability Testing in the eCommerce Industry
6. Benefits of Leveraging Usability Testing for eCommerce websites
6. Things to Consider After Website Usability Testing is Complete
7. Conclusion
8. How Can Tx Help eCommerce Businesses with Usability Testing?


An Overview of Usability Testing

Usability Testing

Usability testing is a comprehensive approach to identifying and fixing application-related usability issues and ensuring the delivery of an amazing user experience. It is a black box testing wherein the convenience of app usage is measured and matched with the desired business goals.

In other words, usability testing for websites may be defined as an assessment of how easy it is to use the application and identify the ease of navigation. Evidently, the user interface is the key to successful applications today, and it also holds true for the eCommerce industry.

Key Aspects of Usability Testing

Key Aspects of Usability Testing

Usability testing puts the testers in the end user’s shoes. It identifies critical bottlenecks, such as inaccurate navigation, poor screen loading, or any other errors that might occur while using the application. Ideally, testing for usability should be a critical component of any software development lifecycle (SDLC) as it helps digital businesses achieve the desired product with all relevant functionalities.

Apps that are tested for usability are bound to deliver tremendous success with a higher ROI once launched in the market. Moreover, if the application fails to deliver as expected and does not meet the user’s expectations, then the entire purpose of application development is defeated.

Usability testing helps businesses with the following:

Uplifts the omnichannel experience

When users log on to an eCommerce application or website only to find out it fails to give the desired experience, then it adversely affects the online retailer’s loyalty. Usability testing for websites ensures customers are served with effective UX and sustains their brand interest. The significant ease of usage and excellent UX motivate users to continue to prefer the same brand over competitors.

Measures the application’s learning curve

Today, users do not want to invest their time learning how to use an app and expect everything to be simplified. Hence, the learning curve behind an application should be the least. If the application is complex to use, users will replace it with the nearest competitor. Further, if usability testing is performed at the prototyping stage, it helps to detect issues early and understand the user’s success rate and time spent completing any task. Hence, conducting usability testing correctly and at the right time eliminates the risk of launching the wrong product and saves time, money, and resources for businesses.

Identify the ease of usage

Usability testing, a black box testing technique, establishes whether the users feel the ease of use within the application or website. Ease of use will deliver better end-user retention, ensure more downloads, and help uphold brand identity.

Measures the effectiveness of user interface

Usability tests identify the preliminary design issue with the user interface at the first level and highlight specific issues that could not be considered during the initial design phase.

Provides usability insights early

The goal of usability testing is to better understand how real-time users interact with the product and how  to improve product usage based on the results. In a typical usability test, real-time users try to accomplish formulated goals or tasks with a product under controlled conditions to derive defined results.

Top 3 Usability Issues of eCommerce Websites

Usability Issues of eCommerce Websites

Poor app design

While ensuring the eCommerce website or application delivers the best possible user experience, striking the right balance between an overly naive and cluttered portal is important. In the same way, featuring too many categories or pages is often overwhelming for consumers, making it quite a task to perform basic actions. Eventually, finding an alternative provider becomes more appealing. Ideally, the eCommerce store site should be designed in a way that the visitors absorb everything at first glance and navigate throughout.

Missing or inefficient feedback system

A reliable feedback system is one of the critical pillars of a successful eCommerce business. To ensure an online store runs seamlessly, it is essential to have a responsive and proactive feedback system that reflects user actions. This feedback system analyzes how consumers interact with the eCommerce platform and makes the necessary adjustments. When data is collected and site updates are made, a continuous feedback loop with constant updates should be executed to meet the user demand. Failure to engage with the visitors as per the feedback system may lead to a poor usability experience for potential customers.

Inefficient CTA buttons

Concerns with CTA buttons are common and directly affect the eCommerce sales metrics. CTA buttons tell customers how to navigate the online store, what to buy, and where the products are, eventually steering the visitors toward a purchase. If the CTAs are inefficient or positioned incorrectly, they are not able to generate the desired sales.

Role of Usability Testing in the eCommerce Industry

Usability Testing in the eCommerce Industry

In the digital age, consumers are flooded with a plethora of options and information for their purchase decisions than ever before. Evidently, eCommerce stores are expected to deliver high-standard services and user experience. Usability testing for websites enables businesses to identify issues with usability that prevent an online customer from completing making a purchase.

For eCommerce businesses, usability testing helps assess the online store from the customer’s perspective. With a wide array of online retailers available to consumers, usability testing becomes necessary to overcome competition, minimize app abandonment, and drive more sales.

Benefits of Leveraging Usability Testing for eCommerce websites

Benefits of Usability Testing for eCommerce websites

Optimized omnichannel experience

As consumer needs have changed, users have come to expect more integration between their digital and physical shopping experiences. Improved usability across platforms can help your business meet customers’ omnichannel expectations. Being available when and where your customers need you ensures a convenient and engaging shopping journey. A clear and functional website further simplifies the process.

Reduced browsing time

eCommerce site browsing should be straightforward and pleasant for visitors. An eCommerce store that is optimized post usability testing takes lesser time to load and allows quicker navigation for the consumers. According to a recent survey by Portent, a site that loads in 1 second has a 3x higher conversion rate than a site that loads in 5 seconds. Thus, it can be said that stretched visitor durations due to usability issues significantly affect potential revenue.

Establish credibility

An online store that offers a seamless and uniform digital experience in terms of product search, recommendations, promos, and transaction fosters brand loyalty and credibility. On the other hand, if the eCommerce website provides complex navigation and has usability issues, the poor user experience will pull down the brand’s reputation. This means fewer purchases and frequent cart abandonment, which may be prevented by performing usability testing for websites from the customer’s perspective and making necessary changes to optimize the shopping experience.

Things to Consider After Website Usability Testing is Complete


Once the testing phase concludes, shifting your focus to the post-testing phase is essential. Here are some vital aspects to consider after website usability testing is complete:

Analyze Test Results Thoroughly: Carefully examine the collected data and feedback from usability testing. Identify patterns, common pain points, and areas that require improvement. This analysis serves as a foundation for making informed decisions.

Prioritize Fixes and Enhancements: Based on the analysis, prioritize the identified issues. Address critical issues first, as they have a more significant impact on user experience. This approach ensures that high-priority concerns get resolved early.

Collaborate with Your Team: Involve designers, developers, and stakeholders in decision-making. Their insights and expertise can contribute to more effective solutions. Collaboration ensures that the improvements align with the overall goals of your website.

Iterate and Test Again: Implement the necessary changes and enhancements to your website. Following the updates, conduct another round of usability testing to validate the effectiveness of the improvements. Iterative testing refines the user experience and leads to continuous enhancement.

Document Lessons Learned: Document the insights gained from the usability testing process. These results are valuable for future projects, helping your team avoid similar pitfalls and streamline the testing process.

Stay Open to User Feedback: Encourage ongoing user feedback and engagement to identify emerging issues and address evolving user needs.

Conclusion


To stand out from the competition, eCommerce apps and websites should optimize their usability to facilitate a seamless buying experience. This means proactively forecasting customer demands and embedding more inclusive accessibility features for the users. Usability improvements leveraging effective and end-to-end usability testing give eCommerce sites the best chance of engaging consumers with a delightful experience and driving more sales.

How Can Tx Help eCommerce Businesses with Usability Testing?

How Can Tx Help eCommerce Businesses with Usability Testing

TestingXperts (Tx) is one of the five largest global pure-play software testing services providers. Fortune clients have chosen Tx as a trusted QA partner and ensure superior testing outcomes for its international clientele.

Poor usability hampers customer loyalty significantly, directly impacting your sales and brand reputation. Ideally, eCommerce applications should be easy to learn, use, navigate, and meet user expectations. Our end-to-end usability testing services will help you identify all the usability issues before the launch of the application, enabling an intuitive user experience for customers.

Our usability testing approach includes the following:

How people would prefer to navigate

The ability to browse methods

The ability to search and interpret search results

The content of the home screen

The content and interaction of the method screen

The ability to locate and download resources

The interaction, utility, and expectations around favorites

TestingXperts Differentiators:

Talented pool of Usability testing experts to guide you on the strategy

Assistance in coming up with a list of sample users based on application characteristics, business objectives, and user demographics

Ability to perform crowdsource testing through the broad user community

In-depth survey forms that ensure accurate user usability testing

Comprehensive usability reports along with detailed recommendations for improvement

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How to Perform Usability Testing – A Quick Guide https://www.testingxperts.com/blog/usability-testing-guide?utm_source=rss&utm_medium=rss&utm_campaign=how-to-perform-usability-testing-a-quick-guide Tue, 06 Sep 2022 16:27:34 +0000 https://www.testingxperts.com/?p=24574 Usability testing guide

Usability testing provides digital businesses with first-hand information about their product's ability to meet the user’s expectations. Read this blog to know how to perform effective usability testing and gain insights about product experience in advance to ensure its success.

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Usability testing guide

Contents 1. What is Usability Testing? 2. Why Is Usability Testing Important? 3. What Can be Avoided with Usability Testing? 4. Impact of Usability Testing on User Experience (UX) 5. Steps to Perform Usability Testing 6. Examples of Usability Testing Use Cases 7. Top 7 Usability Testing Tools In 2022 8. Conclusion 9. How Can TestingXperts Help with Your Usability Testing Needs

Software testing and quality assurance go a long way in ensuring digital businesses release top-notch products. However, if product testing and QA fails to focus on the end user’s perspective, the result might be devastating. When creating new applications or updating existing ones, it is crucial to ensure that users find it easy and quick to navigate through the application. This is where usability testing comes into the picture and enables product companies to deliver customer-centric digital products.

What is Usability Testing?

Usability or user experience (UX) testing is the process of measuring how easy an application flow or design is to use with a group of testers or real-life users. It usually involves observing users as they attempt to complete tasks and can be done for different types of designs. It is often conducted repeatedly, from early development until a product’s release. A small set of target end-users use an application to expose usability defects.

Whitney Quesenbery, former President of the Usability Professionals’ Association (UXPA), shared the 5 Es of usability testing given below:

Usability testing

• Effective: How effectively or accurately are the goals achieved

• Efficient: How quickly are the goals met

• Engaging: Is the user interface pleasant and satisfying to use

• Error Tolerant: How well the product prevents errors and can help users recover from their mistakes

• Easy to Learn: How well the product supports initial orientation and continued learning

Usability testing mainly focuses on ease of usage, the flexibility of application to handle controls, and the ability to meet its objectives. Given the benefits of usability testing, it is essential to perform usability testing as a part of the product development lifecycle.

Why Is Usability Testing Important?

usability testing meaning

One of the critical reasons why testing the application’s usability is essential is that there are many similar applications to choose from. Users nowadays simply move to other applications if they cannot figure out how to use or navigate them quickly.

Usability testing aims at gathering as much feedback as possible on how real users interact with the application as early as possible and as often as possible. This enables product businesses to identify design issues before the application reaches the final build. If usability testing is left until the final build, further changes take more time and effort. Easy-to-use apps and websites increase user satisfaction, whereas apps that are not at par with the usability conventions confuse the users and result in revenue losses for the respective businesses.

App/website usability testing enables enterprises to:

• Measure users’ satisfaction with the application’s interface

• Discover the app’s possible weaknesses

• Discover what the users like the best about the app

• Perform tests in real-world scenarios

• Validate localization and personalization features

• Ensure cross-platform compatibility

• Ensure network, device, and operating system compatibility

• Receive helpful feedback on how the app can be improved

• Implement the improvements and boost customer retention

• Provide a great UX

What Can be Avoided with Usability Testing?

website usability testing

QA teams should include usability testing as an ongoing process throughout the SDLC. Doing so will enable teams to streamline the application development by understanding how the end users will respond. Here are a few issues that can be taken care of with usability testing:

• Inefficient design layout

• Navigation issues

• Inefficient app performance across platforms and networks

• Ineffective tasks that demand too much user effort

• Poor performance leading to app uninstallation

• Common errors on the page

• Typos, grammar, and spelling errors within the content

• Inconsistent branding

Impact of Usability Testing on User Experience (UX)

usability testing UX

Usability testing is a critical process in developing and delivering user-friendly products. Unlike most forms of software testing, real users are involved in performing usability testing along with professional testers. Only through various usability testing methods can the product stakeholders know unbiased opinions regarding the application’s likes, dislikes, struggles, and uniqueness. While testers may run different usability testing methods to test the application’s ease of usage, the process typically involves a real-life user or tester using the application or performing a series of tasks to ensure they are delivered with a great user experience.

Types of usability testing methods:

• Usability lab

• Guerilla tests

• Screen or video recording

• Leverage Usability testing partners

• Contextual inquiry

Steps to Perform Usability Testing

Usability testing steps

Planning

The goals of usability test are determined in this stage. Having volunteers sit in front of the application and record their actions is not a goal. QA engineers need to determine the critical functionalities and objectives of the system. Determine the usability testing method, demographics of usability testers, test report formats, etc. at this step

Recruiting

During this phase, the desired number of testers is deployed as per the usability test plan. Testers should be chosen who match the desired demographics (age, sex, etc.) and professional (education, job, etc.) profiles as per specifications

Usability Testing

Real users, as well as UX experts, navigate through different application functionalities to test the application’s interface and measure user satisfaction. Moderators may use a variety of methods, such as blink tests or expectancy tests, to get instant feedback from the testers or participants. Crowdsourced testing includes asking critical UX-based feedback-based questionnaires such as:

• What made completing this task a good experience?

• What do you think of the user interface?

• What do you think [feature] is trying to communicate to you?

• Did you notice that there was an alternative way to do [X]? Why did you go with option [Y]?

• How was the process of making a purchase?

Data Analysis

Data collected from usability tests is thoroughly analyzed to leverage meaningful inferences and provide actionable recommendations that may improve the application’s overall usability or user experience. Testers should analyze common traits among participants, such as features that took a long time to complete, errors, and functionalities that users did not enjoy

Reporting

The usability testing report declares how the testing was performed and lists the recommendations for enhancements. The report features user ratings on a Likert scale, notes from the feedback sessions, audio & screen recordings, etc. Findings of the usability test are shared with all concerned stakeholders, which can include the designer, developer, client, and even the CEO

Examples of Usability Testing Use Cases

usability testing examples

• Is the system easy to learn?

• Does the application add value to the target audience?

• Are the content, color, icons, and images aesthetically pleasing?

• Are the controls used self-explanatory?

• Is the application responsive on all the targeted devices and operating systems?

• Is the necessary help available for users to understand the application?

• Is the navigation minimal to reach the desired screen?

• Is the scrolling minimum?

• Is the format of screen/pages in the application/website uniform?

Top 7 Usability Testing Tools In 2022

usability testing tools

S.no. Tool Key Features
1 CrazyEgg

• Easy to setup with JavaScript placed on each page

• Heatmap records the visitor clicks

• Scroll map records how far down users scroll for each webpage

• Overlay segregates the number of clicks received on each page

• Confetti provides insights on components as well as search items

2 Userzoom

• Measure and analyze user experience on websites, apps, and prototypes

• Provides details for every stage of the product development lifecycle

• Interview users while using the app

• Provides critical reports such as click data, user actions, unique views, and heat maps

• Provides rapid results and automated reports

3 Loop11

• Enables non-moderated remote usability testing

• Data is displayed in reports containing task time, path analysis, etc.

• Need not load software on the website

• Easy to use and understand and does not require any coding

• Can be used on any website and provide real data

4 Usabilla

• Collects real-time feedback on the website, phone application, and prototypes

• Analyze the data in custom environments by pulling data into the environment

• Can include response buttons in content and emails

• Enables data visualization in the form of bars, graphs, and pie charts

5 TryMyUI

• Provides standalone and customizable tests

• Tracks mouse movements and keystrokes and serves the System Usability Scale Questionnaire

• Provides advanced filtering, quantitative data, and collaborative analysis

6 Usability Hub

• Heatmap shows where people click first on the site, assessing the effectiveness of the link placement

• Backroom and chat features for interviews

 
7 UX Tweak

• Record users with session recording feature Replay Visitors

• SmartSearch feature can search the session recordings for specific interactions such as clicks on particular elements or typing in input fields

• Conduct a card sorting study using the CardSort feature

Conclusion

Usability testing is required by all business applications as it gives first-hand information about whether the product meets the user’s expectations. It is very helpful for getting user reactions and feedback about the product.

Leverage TestingXperts usability testing services and gain insights about product experience in advance to ensure its success.

How Can TestingXperts Help with Your Usability Testing Needs

Usability testing solutions

• Talented pool of Usability testing experts to guide you on the strategy

• Assistance in coming up with a list of sample users based on application characteristics, business objectives, and user demographics

• Ability to perform crowdsource testing through the wide user community

• In-depth survey forms that ensure real user usability testing

• Comprehensive usability reports along with detailed recommendations for improvement

Talk to our QA experts today.

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Top 6 Facts Why Businesses Should Embrace Usability testing https://www.testingxperts.com/blog/usability-testing-benefits?utm_source=rss&utm_medium=rss&utm_campaign=top-6-facts-why-businesses-should-embrace-usability-testing Tue, 27 Aug 2019 14:13:01 +0000 https://www.testingxperts.com/?p=11694 usability testing

Enterprises and businesses are in a fast-paced environment thinking all the time about a faster time to market and quicker return on their investments. But, in reality with the ever-changing user expectations, there is an emerging need for businesses to concentrate on their software’s usability which includes the ease of usage of the application or … Continue reading "Top 6 Facts Why Businesses Should Embrace Usability testing"

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usability testing

Enterprises and businesses are in a fast-paced environment thinking all the time about a faster time to market and quicker return on their investments. But, in reality with the ever-changing user expectations, there is an emerging need for businesses to concentrate on their software’s usability which includes the ease of usage of the application or the product along with the efficiency of the interfaces.

Contents 1. What is Usability Testing (UT) All About? 2. Why Should Usability Software Testing Be a Part of SDLC? 3. Benefits of Usability Testing 4. At What Stage Are These Usability Tests Conducted? 5. What are the top Usability Testing Tools for Enterprises? 6. Conclusion

In recent years, Usability testing is taking an uptrend in order to meet the user expectations through enabling an effective user interface that generates great user experience (UX).

What is Usability Testing (UT) All About?

Usability testing is a unique and effective way to identify and fix any product or application related usability issues and ensures to deliver an amazing UX for the end-users. It is like a black box testing of an application to ascertain if the product built is convenient to use and easy to learn.

It is typically an assessment of how easy is it to use the software’s user interface along with the ease of navigation of the app’s flow. Especially, it is the user interface which is the key to success for all mobile applications and for websites that deal with e-commerce applications.

Why Should Usability Software Testing Be a Part of SDLC?

The basic idea behind the usability software testing is to put yourself in your customers’ shoes, identify any pain points, inefficient loading of screens or any other hindrances that might occur while using the product. This sort of user experience testing should necessarily be a critical component of any software development lifecycle (SDLC) as it can help businesses to get the desired product with all relevant features at a first-hand.

It further helps to protect your brand and ensures higher ROI when once the software is launched into the market. Such applications that are tested for their usability are bound to deliver greater success and helps to be ahead of your competitors. Moreover, if the application does not meet the user expectations, then the entire purpose of application development is lost at a higher end.

According to one of the Forbes Technology Council post, it states that Usability testing should start as soon as there are tasks for a user to complete, because the earlier that product teams can start getting feedback from users on what they are building, the better it is.

It is to be noted that many businesses and even enterprises of mid-sized or large, are not factoring usability testing in their SDLC workflow. Some of the reasons could be, “It’s too expensive, it’s not in our budget,” or “We don’t need to do user testing, or is it so important now or let’s just focus on other testing aspects.” But, in reality, usability testing services are needed to know about the various aspects related to the real-time usability of their software, and hence is a need today for businesses to make use of these services and be in-line with the advantages it brings about.

Benefits of Usability Testing

1. Provides insights on product/apps learning curve variations:

The learning curve behind the software or the application should be the least as today’s users have very less time to even take a second to understand the functionality. If there is complexity in the usability, then they will dump that web or mobile app and might move to the nearest competitor.

Hence, by performing usability testing in the right way, at the right time with the right set of people, it reduces the risk of building the wrong product; thereby saving time, money and other precious resources. Further, if it is done at an early stage when the product is at the paper prototyping stage, it helps to find the user issues quickly and it could work out cheaper to fix them.

It also helps to understand the user’s success rate and time spent to complete a particular task. There are many success cases where usability testing has proved to be a good exercise in terms of ROI.

2. Defines the ease of application usage:

Usability testing being a black box testing technique, establishes whether the users feel at ease with the application or with the website they use. The ease of usage is bound to deliver better end-user retention and ensures more downloads in case of mobile apps and helps to uphold brand identity.

3. Delivers first-hand information on user interface perspectives:

Usability tests help identify if there is any preliminary design issue or any other intervening issues with the user interface at the first level. It helps to throw insights on certain issues that could not be thought about at the initial designing phase.

4. Furnishes real-time usability insights early:

The goal of usability testing is to better understand how real-time users interact with your product and how best to improve the product usage based on the results. In a typical usability test, real-time users try to accomplish formulated goals or tasks with a product under controlled conditions to derive defined results.

5. Delivers quicker design inputs with stakeholder’s participation:

Usually, all the stakeholders should be equally involved as each might have a different view point for a design decision. Being subjective by nature, design decision often leads to long debates among stakeholders. Thus, most often design decisions are influenced by stakeholders and such interactions helps in iterating and validating design concepts effectively. It gives objectivity to design debates and it helps in taking fact-based design decisions early.

6. Uplifts especially Omni-channel experience:

When you log on to an e-commerce application or a website and if it fails to give the desired and required experience, then it adversely affects the brand’s loyalty. Usability tested applications lure customers with effective UX and sustain their interest in the brand and users continue to prefer the same brand over competitors due to its significant ease of usage and excellent UX.

At What Stage Are These Usability Tests Conducted?

These Usability tests can be conducted at different stages of the applications design process. They are broadly divided into the Formative tests and Summative tests.

Formative Tests:

These are usually the low profile tests that are conducted to gain insights through prototypes. They are usually conducted during the very initial development phase using paper prototypes which can be done anywhere and a formal lab is not required. Moreover, these tests can also be done just between a moderator and a participant.

This method helps observe the behavior of the users to find out what works and what doesn’t work. Users are given specific tasks to complete and observers watch their body language, facial expressions, emotions and encourage them to “think aloud” i.e. speak up whatever comes to their mind while using the product. Some of the results of a formative test may be in the form of user comments such as emotions or any visible action changes.

Summative Tests:

These tests are of high profile nature and are related towards the metrics capture. These tests are usually carried out at the end of the development stage and at this stage usability of a product is validated which gives answers to how usable is the product, or draws a strong comparison against its competitor products.

It is conducted in usability labs or remotely using many tools available where users can perform the tests using their computers or using their mobile phones.

What are the top Usability Testing Tools for Enterprises?

1. Userlytics:

It is one of the top usability testing tools that is designed to record user interactions with the website, prototype, and mobile application. With the picture-in-picture remote testing software, this tool is proficient to capture the audio commentary and facial expressions of the user. This will help to find the user’s real-time reactions.

2. Crazy Egg:

Crazy Egg Usability tool helps to find the visitor’s interaction with the website. The tool helps to understand the user’s activity on the website. Also, the tool helps to analyze why visitors are unable to get converted into users or customers. The best advantage with the tool is that it helps to identify visitor’s scroll maps, i.e. how far the visitors have scrolled down the page.

3. Optimizely:

Optimizely is a user-friendly A/B testing platform that allows tracking the visits and conversions made by the users. In addition to these, the tool offers other exclusive benefits such as Mobile website testing, visitor segmentation, cross-browser testing, geo-targeting, and multivariate testing.

4. Qualaroo:

This tool helps the visitors to answer the targeted questions and conduct surveys in real-time. It is a perfect tool for webmasters to achieve the best of usability testing. This tool can be implemented with exit surveys to discover why visitors couldn’t convert into prospective customers. This tool can also be integrated with other tools like Marketo and Salesforce test automation suite.

Conclusion:

Usability testing is needed for all business applications as it gives a piece of first-hand information about whether the product meets the user expectations and is very helpful for getting user reactions and feedback about the product. Hence, businesses need to leverage usability testing services to gain insights about their product in advance and be sure of their product’s success and eventually safeguard their brand.

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How Critical Is Usability Testing For Wearables https://www.testingxperts.com/blog/How-Critical-Is-Usability-Testing-For-Wearables?utm_source=rss&utm_medium=rss&utm_campaign=how-critical-is-usability-testing-for-wearables Mon, 27 Aug 2018 10:24:29 +0000 https://www.testingxperts.com/?p=9962 usability-testing

Internet of Things (IoT) is changing the lives of consumers at many levels. From smartwatches and fitness trackers to connected cars and homes, the market for wearable technology is expanding and finding new niches. Contents 1. Role of Usability Testing 2. Why is Usability Testing Critical? 3. Reasons Why Usability Testing Cannot Be Ignored 4. … Continue reading "How Critical Is Usability Testing For Wearables"

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usability-testing

Internet of Things (IoT) is changing the lives of consumers at many levels. From smartwatches and fitness trackers to connected cars and homes, the market for wearable technology is expanding and finding new niches.

Contents 1. Role of Usability Testing 2. Why is Usability Testing Critical? 3. Reasons Why Usability Testing Cannot Be Ignored 4. Conclusion

Role of Usability Testing

According to a report by industry analyst firm CCS insights, there will be a growth of $25 billion by 2019 for the wearables market, and over 125 million units are expected to ship in 2019.

While the above statistics make a strong point that wearables and smart devices will be the future and the world will be using these devices to perform daily activities., there is an extensive need to double down testing efforts.

The race to become an ideal choice for customers is pressuring enterprises across all business domains. In particular, with user experience, every brand is building strategies to ensure better customer experience. Considering the focus that is on strengthening their digital impact, every brand/service/product is striving to come up with appealing website designs and mobile-based applications.

Those winning brands in the wearable tech ecosystem recognize the importance of customer experience for the growth of their product. Every day, there is a new competition in the wearables space. From watches to glasses, different challenges are involved with every technology. However, the main challenge faced by the wearables industry is to ensure the best user experience.

Why is Usability Testing Critical?

Usability Testing identifies crucial usability issues before the product is launched. It helps determine the usability standards for the target audience. It also helps to gather real-time feedback from the target audience using an application. Usability Testing has proven to decrease support costs, increase user satisfaction, and save big on development and redesign costs.

Reasons Why Usability Testing Cannot Be Ignored

benefits of usability testing

1. Easy access to information

Wearables gather information such as the number of steps taken, miles covered, track heartbeat of a user and more. Usability Testing ensures the data captured by these devices is easily accessible and displayed to users clearly.

2. Ease of use

Wearable devices provide ease to people who want to track their movements. If the device is not easily accessible and is complex, it is obvious that its market would be limited after receiving initial feedback from the users. The device should be easy to use and should be aesthetically attractive. Usability Testing considers various aspects to check if the device is user-friendly and is appealing to the customers or not. Some aspects are:

– Screen Size

– Font Size

– Colors Used

– Touch Panel

– Easy Scroll

3. Gesture and voice feedback

Wearables are on the users’ body constantly, and people move in unanticipated ways. What happens when a hello wave interrupts tracking or switches a smart device from ambient to interactive mode? Device input discrepancies could be the make it or break it for a user. This is where Usability Testing comes into the picture as it checks the device for any struggle while registering the different tones of voice.

4. Call interruption and notifications

As wearables sync to mobile devices, but do not necessarily have all the functions of a mobile, disturbances like notifications and calls can interrupt or even ruin the user. Helped by Interrupt Testing (a part of usability testing), it can be validated that the calls or notifications do not interrupt the functioning of the device.

5. Connectivity issues

Most wearables connect to the phone via Bluetooth, which makes Bluetooth connectivity the most important thing to test as connectivity issues can annoy even the techiest of users. Usability Testing ensures that setting up wearable device connectivity with mobile is easy and doable without toiling much.

6. Feedback from user groups

Usability testing involves real-time usage of the device to get candid feedback of the users. It is essential to discover defects and errors that are unknown and can arise when a user is using the device.

Website Usability Testing Services Infographic

Conclusion

Wearable technology market is emerging, and the demand is likely to rise in future. Therefore, to attract more consumers, smart technology is required. However, the interface being offered should be easy to use. To deliver a consistent, seamless and high-quality experience for users, wearables should be thoroughly tested.

To ensure Quality is no more a concern, outsourcing QA to a third-party organization with the right expertise can be your best choice. At TestingXperts, our focus is to keep your applications secure and achieve customers’ satisfaction. Connect with us today for more information on our Quality Assurance and Software Testing services.

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4 Major Benefits of Software Testing in the Healthcare Industry https://www.testingxperts.com/blog/4-Major-Benefits-of-Software-Testing-in-the-Healthcare-Industry?utm_source=rss&utm_medium=rss&utm_campaign=4-major-benefits-of-software-testing-in-the-healthcare-industry Mon, 16 Oct 2017 12:19:16 +0000 https://www.testingxperts.com/?p=9186 software-testing-healthcare-industry

With the growing demand for regulatory compliance, interoperability and the end-user technology compliance, the healthcare industry has witnessed major changes in the last few years. Technology has been the major transformation point in this industry, wherein applications are being created to deliver quick service anytime anywhere. Contents 1. 4 major benefits of software testing in … Continue reading "4 Major Benefits of Software Testing in the Healthcare Industry"

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software-testing-healthcare-industry

With the growing demand for regulatory compliance, interoperability and the end-user technology compliance, the healthcare industry has witnessed major changes in the last few years. Technology has been the major transformation point in this industry, wherein applications are being created to deliver quick service anytime anywhere.

Contents 1. 4 major benefits of software testing in the healthcare industry 2. Testing Healthcare Applications Challenges 3. How TestingXperts Can Help!?

Digitalization, being one of the major revolutions seen by this industry, has been helping experts to deliver their services even from a distance. The growing number of healthcare products, such as wearables and the applications associated with them, have created a huge market and had a remarkable effect on the economy.

In fact, over the course of relatively few years, the healthcare and insurance markets have seen rapid, fundamental changes. Some of the changes have been listed below. Thus, healthcare products have the prerequisite to provide precision and accuracy, which has created the need for an extensive healthcare application testing. Software testing is a concept that covers all aspects that can individually impact the quality of the product.

4 major benefits of software testing in the healthcare industry:

 

Application Security

The sensitive data of patients, including their health info, requires a lot of protection. Healthcare application, if not given proper security, can lead to major breaches. In order to make the application secure and fail-safe, security testing is imperative. It helps in making the application sustainable and foolproof in all sorts of challenging situations.

Effective Execution and Expertise

In order to serve the patients better and effectively, expertise and efficiency are much needed in healthcare systems. Seeing the complex nature of the healthcare applications, it is important to ensure that they function smoothly without any disruptions. Software testing ensures that the application works seamlessly, providing a comprehensive experience to the users.

Big Data Handling

Healthcare industry comprises of a huge amount of data, containing extensive patient information and their respective health conditions. This data holds high importance to the healthcare institutions, as it helps in developing the right strategy and producing relevant products. Big data solutions help in providing informed decisions involving disease cure, research and development, and much more. It is imperative that this data gets tested for a flawless implementation – leading to expected outcomes.

Usability Testing

Usability Testing is crucial to building various user scenarios and features that are faced by the doctors and other staff during their working hours. In usability testing, the same instances are emulated and checked in real-time as well as virtually. These days, automation has made this task easier for testers as it simplifies the whole process. Usability testing also helps in enhancing the user interface and overall experience of the healthcare applications.

Performance Testing and Engineering for Better Business Outputs

However, the new monitoring tools and approaches are posing unexpected challenges and making it more and more difficult to test the healthcare applications. Given below are some challenges that are regularly faced while testing healthcare applications.

 

Testing Healthcare Applications Challenges

 

1. Domain and System Understanding

Testers should have appropriate knowledge of the functionality, the clinical usage and the environment in which the software will be used while testing healthcare applications.

2. Security and Vulnerabilities

The healthcare application requires proper security to keep the patient’s records and other confidential data safe. The health app also contains financial data which needs proper security. Testers need to keep the data safe and secure to prevent any hack.

3. Cross Dependency of Software

Complex software has various layers and components. Any change in one component or layer can lead to cause side effects on the other. Testers must ensure that there are no side effects on the other layers whenever any change is made.

Testing in the healthcare industry requires agility and more experienced testers. They must be rigorous and experienced in regards to data integrity, data scrubbing and database queries. In addition, they must be able to leverage automation to generate data and AI to alleviate the risks associated with testing in the healthcare industry.

How TestingXperts Can Help!?

The healthcare industry has entered the dynamic era of new regulations and therapies that require a change in the line of work. TestingXperts, with its excellent domain knowledge, assures clients of one-stop testing services. Our strong QA and test automation capabilities, ideal for testing their enterprise applications and technology infrastructure, is helping our clients in producing world-class health applications.

Our in-house test labs have the necessary talent and infrastructure capable of performing multifaceted and complex testing activities, including R&D software testing, healthcare billing software testing and necessary IT improvements for clinical systems. We are carrying out global healthcare software testing, supporting regulatory requirements and reducing testing costs across the world.

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Usability Testing: Key to a Flawless User Experience https://www.testingxperts.com/blog/usability-testing-the-key-to-a-flawless-user-experience-infographic?utm_source=rss&utm_medium=rss&utm_campaign=usability-testing-the-key-to-a-flawless-user-experience-infographic Wed, 24 May 2017 14:09:46 +0000 https://www.testingxperts.com/?p=3139 usability-testing

Contents 1. What is Usability Testing 2. Usability testing infographic | Experience UX What is Usability Testing The path to digital transformation is restricted with multiple challenges. Together with delivering a flawless website or application, one of the key challenges that is faced is the changing nature of user expectations. A happy user cannot guarantee … Continue reading "Usability Testing: Key to a Flawless User Experience"

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usability-testing

Contents 1. What is Usability Testing 2. Usability testing infographic | Experience UX

What is Usability Testing

The path to digital transformation is restricted with multiple challenges. Together with delivering a flawless website or application, one of the key challenges that is faced is the changing nature of user expectations. A happy user cannot guarantee another. With the advancement of Omni-channel, users are looking for a comprehensive website/application experience.

This has resulted in extreme pressure on enterprises to measure and improve user experience across various modes of usage. However, if a product is properly launched with thorough usability testing, it will help in attracting users and make them stick to your website or application, resulting in a rise in business growth.

Usability testing infographic | Experience UX

In this infographic, we will discuss the importance of user experience and how usability testing can help you achieve that.

usability-testing02

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E-Commerce Testing- Deliver Seamless, Omni-Channel Customer Experience https://www.testingxperts.com/blog/Digital-Testing-for-E-commerce-Deliver-Seamless-Omni-Channel-Customer-Experience?utm_source=rss&utm_medium=rss&utm_campaign=digital-testing-for-e-commerce-deliver-seamless-omni-channel-customer-experience Mon, 21 Nov 2016 14:51:32 +0000 https://www.testingxperts.com/?p=2601 digital-testing-for-ecommerce

The E-commerce industry always demands innovation and exclusivity to draw the attention of the customers. Today’s digital consumers want all the services available to them at the click of a button and enterprises are feeding their ever-growing demands. Digital testing for E-commerce Rolling out a customized experience to the users at rapid pace beating competition … Continue reading "E-Commerce Testing- Deliver Seamless, Omni-Channel Customer Experience"

The post E-Commerce Testing- Deliver Seamless, Omni-Channel Customer Experience first appeared on TestingXperts.

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digital-testing-for-ecommerce

The E-commerce industry always demands innovation and exclusivity to draw the attention of the customers. Today’s digital consumers want all the services available to them at the click of a button and enterprises are feeding their ever-growing demands.

Digital testing for E-commerce

Rolling out a customized experience to the users at rapid pace beating competition is the need of the hour to keep your business growing. The quality of your e-commerce applications plays a key role in the end user experience, and even minor issues can impact the sales volumes.

The infographic displays the challenges faced by this industry and how to overcome the challenges by adopting appropriate digital testing solutions.

Infographic-digital-ecommerce-testing

Must read: How to ensure that your application won’t fail on Black Friday

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