Digital transformation is no longer a buzzword for organizations; instead, it has become a necessity to adopt for every business to beat the competition. The disruptions caused by the COVID-19 pandemic have mandated the adoption of digital technologies and processes. Digital transformation helps organizations keep up with the emerging customer demands and allows companies to perform better in today’s digital economy that is constantly changing to various technological evolutions.

Content

An overview of digital transformation

Digital Transformation represents a shift from the conventional and manual way of working to the new digital way of doing business. Digital transformation is the process of adopting and integrating digital technologies in all areas of business. Its main goal is to improve existing business processes, culture, and customer experience.  According to Wikipedia, Digital Transformation (DX) is the adoption of digital technology by a company. Some of the common goals for its implementation are to improve efficiency, value, or innovation. Further, it brings innovation and helps businesses keep pace with the latest technological trends. Undoubtedly, today almost every industry is moving towards digital transformation or at least has realized the importance of digital transformation for delivering high value to customers.

According to Statista, In 2022, the spending on DX is projected to reach 1.8 trillion U.S. dollars. By 2025, global digital transformation spending is forecasted to reach 2.8 trillion U.S. dollars. Moreover, according to IDC, By 2022, 70% of all organizations will have accelerated the use of digital technologies, transforming existing business processes to drive customer engagement, employee productivity, and business resiliency.

What is the significance of digital transformation for businesses?

Customer-based benefits

Improves customer experience:

Provides better buying options:

Business-based benefits

Improves operational efficiency:

Digital transformation enhances the operational efficiency of businesses by minimizing the complexity and time spent on repetitive processes. The automation backed by advanced technologies and digital tools helps improve the productivity and efficiency of the day-to-day business operations.

Helps with informed decisions making & ROI:

Digital transformation helps businesses analyze the data in real-time. It helps business leaders in making an informed decision regarding ways to increase sales, retain customers, improve the quality of product/process. This ultimately helps businesses increase their ROI in the long run.

Ensures business to become agile:

The technology landscape is advancing rapidly, and businesses should keep themselves updated with the latest technologies. Digital transformation helps businesses survive in the highly competitive and technologically advanced marketplace and allows them to become more agile to beat the competition.

Cost-based benefits

Helps to save costs by reducing human-prone errors:

Any kind of human error can cost businesses to incur high expenses. However, with the help of digital transformation and automation, chances of human errors are significantly reduced, resulting in higher accuracy and significant cost savings for businesses.

Boosts productivity:

By adopting new-age technologies and automating repetitive tasks, businesses can save the time and cost spent on training workers and updating digital resources. Thus, with the help of digital transformation and digital tools, businesses can lower expenses and increase productivity.

Truly, today, businesses across industries, such as healthcare, eLearning, retail, BFSI, etc., are all adopting digitization, and interestingly, this digital impact is seen more in the eCommerce sector, which is directly connected to customers. The ever-changing customer needs largely drive the eCommerce sector, and hence, the retailers are bound to deliver a great customer experience (CX) which is all possible by adopting DX.

Impact of digital transformation on the eCommerce sector

24/7 online market presence:

Digital transformation helps businesses strengthen their market presence by making their products available online 24/7. With the help of digital eCommerce, brands can now sell products to customers 24×7 from anywhere and any time.

Effective selling through social media:

Another way digital transformation has strengthened eCommerce is by facilitating sales through social media platforms such as Facebook, Instagram, WhatsApp, etc.

A personalized shopping experience for customers:

Digital technologies such as AI, and ML gather customer interest and purchase data and help eCommerce businesses to make a personalized recommendation to the customer based on their browsing and purchase history.

Digital payments:

Digital technologies have now simplified the way payments are made. With the help of digital payments enabled through net banking, payment gateways, etc., customers can easily purchase products from eCommerce channels seamlessly on the go. These digital payments have been increased more due to the COVID-19 pandemic also.

Supply chain simplification:

Digital transformation has also simplified every aspect of the supply chain, such as Inventory management, Stock Keeping Units (SKU) management, Warehouse management, Delivery management, etc.

Forecasting future customer demands:

Advanced technologies, such as AI and ML, collect customer purchase data from various sources. Based on this data, businesses can predict the future requirements of customers. This way, eCommerce businesses can suggest to customers what more they can add to their cart while shopping and deliver a seamless shopping experience.

Accurate order management:

Digital transformation has helped eCommerce businesses simplify the order management process. With the help of advanced order management platforms, retail companies can easily track orders/returns.

Global customer reach:

Digital transformation has helped the eCommerce sector expand its global footprints. With the help of digital channels, businesses can now sell their products globally without any hassle.

Undoubtedly, digital transformation has been creating a great impact across industries; however,  businesses should ensure their mobile/web apps, and websites deliver a seamless experience to their digital customers, for which digital testing should be leveraged.

What is the need to leverage digital testing for enterprises digital transformation?

Protects cyber attacks:

Protects digital apps/systems/networks from cyber-attacks

Improves usability:

Ensures proper app navigation & Improves the usability of the app

Seamless app performance under peak loads:

Ensures the app performs seamlessly even under user loads, especially during peak holiday sales

Easy navigation through websites:

Improves eCommerce website performance and navigation to deliver more personalization to the customers

Accessibility:

Ensures the app is accessible to all people, even for the differently-abled population with hearing loss, vision impairment, moto impairment, etc.

Delivers greater CX:

Ensures payments do not get stuck due to poor payment gateway integration and ensures effective cart functionality to deliver a great CX.

An overview of various digital testing types to leverage

Functional testing:

It is performed to test the functional aspects of the software. This testing method helps validate the app’s functionality to ensure its works properly as per the requirements. There are various types of functional testing methods that businesses can leverage, such as:

Automation testing: It is an advanced software testing technique, wherein testers use test automation tools for conducting the test. It helps in reducing regression time, ensures faster bug identification, and helps businesses go to market early.

Regression testing: This testing method validates the proper functioning of the software even after frequent code changes and should be taken up whenever any changes are made in the software.

Mobile application testing: In this testing type, the apps designed for hand-held devices like mobile phones and tablets are tested thoroughly. Mobile app testing validates mobile apps’ functionality, performance, compatibility, usability, etc.

Non-functional testing:

In this testing type, the non-functional aspects of the software, such as performance, security, reliability, accessibility of the web/mobile apps are checked thoroughly.

Performance and load testing: The main aim of this test is to check the performance, speed, responsiveness, stability, and reliability of the app under high user loads, fluctuating networks, varying bandwidths, etc.

Security testing: As the name itself suggests, this testing type helps identify and remove security loopholes or vulnerability issues from the software. There are various types of security testing methods such as vulnerability testing, penetration testing, ethical hacking, etc.

Usability testing: The main aim of this test is to ensure the proper usability of an app to the end-user. Usability testing involves the validation of app navigation, content readability, multimedia visibility across the app, etc.

Accessibility testing: This test ensures equal access of apps to all people, including people with certain disabilities like partial blindness, hearing loss, motor limitations, etc. Accessibility testing validates the app’s compliance with accessibility guidelines like W3C’s i.e., WCAG 2.0, WCA 2.1, WCAG 2.2, Section 508, Stanca Act, etc.

Next-gen testing methods

AI testing: In this testing type, the AI-powered smart apps and bots are tested comprehensively to deliver fully-functional AI apps and bots.

AI-based testing: It is an advanced software testing technique wherein advanced technologies like AI and ML are used for testing the software. This testing type helps testers speed up the testing process, identify bugs faster and deliver software at speed. Tx-SmarTest is an AI-enabled comprehensive platform that systematically caters to faster releases enabled with DevOps CI/CD processes. It helps boost the software quality through production enabled by combining AI, ML, Deep Learning, and neural network algorithms.

Conclusion

Digital transformation is changing the world in leaps and bounds, and every business is digitally transforming by adopting digital apps, tools, technologies, and more. Digital-first and customer-first approaches are transforming the way of doing business across the globe. However, the significance of digital transformation is significant in the eCommerce sector as it has allowed businesses to sell their products directly to the customer without any hassle. This digital transformation impact has been amplified with the pandemic when customers started to buy products online. However, effective digital testing is necessary for businesses to ensure their mobile/web apps deliver a seamless digital experience to their customers. Businesses should leverage end-to-end digital testing from an independent software testing service provider for high-quality digital solutions.

How can TestingXperts help?

TestingXperts (Tx), an award-winning and leading next-gen QA and independent software testing services provider, has been at the forefront of enabling digital testing services for businesses across industries. With proven experience in mobile and web app testing services and with an end-to-end service portfolio, Tx addresses various customer challenges associated with digital apps like functionality, performance, security, usability, cross-device compatibility, and more. Tx teams closely work with clients in various methodologies (Agile, & DevOps) to offer digital testing services for mobile and web applications. Tx also ensures businesses achieve faster time to market with quicker ROI.

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In today’s highly competitive world with digital transformation at its peak, every business needs high-quality digital apps to deliver a seamless Customer Experience (CX). However, for organizations to deliver a seamless CX, effective performance, high-quality and robust security of digital apps is essential. This is where digital testing comes into the picture. Digital testing enables end-to-end testing of applications which improves their quality, performance and security. It ultimately helps businesses deliver a great CX. But before deep-diving into the role of digital testing for enhancing CX, let’s understand what digital testing means.

Content1. What is digital testing?2. How digital testing helps in enabling effective digital transformation? 3. Digital Testing Role in Enhancing the CX Across Industries 4. What should be an ideal digital testing strategy? 5. Digital testing tools for businesses in 2022 7. Conclusion6. How can TestingXperts (Tx) help?

What is digital testing?

Digital testing is a specialized software testing type that covers the entire gamut of software testing methods. It involves both functional and non-functional testing of software and ensures the app functions seamlessly under all conditions. This testing method ensures end-to-end testing of digital apps and platforms.

Businesses can leverage various digital testing methods to test digital apps, including regression testing, automation testing, performance testing, security testing, big data testing, cross-browser testing, etc. Since this type of testing covers the entire range of software testing types, it is in high demand across industries. Thus, digital testing methods have more dominance in today’s market, and their usage is said to increase in the coming years.

1. According to BusinessWire article, the digital assurance market size is expected to grow from USD 2.90 Billion in 2017 to USD 5.47 Billion by 2022, at a CAGR of 13.5% during the forecast period of 2018-2022. The significant growth in the market size of digital testing is due to the increase in digital transformation initiatives, rising use of DevOps and agile application development methodologies, and increase in the test automation methods.

2. According to Verified Market Research, The Global Digital Assurance Market was valued at USD 3.18 Billion in 2018 and is projected to reach USD 8.51 Billion by 2026, growing at a CAGR of 13.10% from 2019 to 2026. The major forces driving the growth are the growing need for Application Programming Interface (API) monitoring in the digital economy, increasing use of DevOps and agile application development methodologies in various application areas, the increasing test automation for lower operational costs and better quality assurance.

How digital testing helps in enabling effective digital transformation?

As more and more businesses continue to increase their digital transformation initiatives, it has become necessary for businesses to leverage digital testing. Below mentioned are some ways in which digital testing enables businesses to achieve effective digital transformation.

1. Delivers a great CX-

Any app should deliver seamless CX, one of the most important elements of digital transformation. Digital testing helps businesses to ensure their digital apps and platforms work flawlessly and provide a great CX.

2. Enables digital technology integration–

 For effective digital transformation, adoption and integration of digital technology are essential. Digital testing ensures seamless integration of the latest digital technology stack across the organization.

3. Ensures data security and privacy–

Data security or data privacy is the key concern for today’s businesses. Digital testing helps ensure data security by enabling robust checking of apps against security loopholes, vulnerabilities, or other privacy issues.

4. Allows continuous improvement –

Digital testing involves end-to-end testing of the software that enables early identification of bugs and removal of defects. Performing this testing in the DevOps environment helps to continuously improve software quality.

5. Helps to personalize/customize the services –

To ensure effective digital transformation, businesses must deliver personalized or customized services to customers. Digital testing helps businesses gain customer insights and provide customized services tailored according to their customer needs.

Evidently, for every digitally transforming business, this testing is necessary for enabling an improved CX. Let us understand the role of digital testing in enhancing the CX across industries.

Digital Testing Role in Enhancing the CX Across Industries

Healthcare –

There are some common challenges associated with healthcare apps that hampers CX, such as usability issues, implementation issues, integration issues, etc.

By leveraging digital testing, the usability of apps can be improved significantly.

It will also ensure proper integration of apps with other medical devices, which ultimately helps the healthcare sector improve the CX.

Telecom –

Telecom apps face common challenges such as the complexity of underlying API layers, lack of network security, numerous pending customer requests, etc.

Leveraging digital testing validates the underlying layers of telecom apps and ensures the upkeep of network security.

Typically, this testing method helps telecoms improve app quality, thus enabling faster responses against customer queries and significantly improves the CX.

Banking and Finance –

The banking and finance sector continue to face specific challenges with their apps like frequent timeouts, app crashes, transaction failures, security of customer-sensitive data, etc.

Digital testing can help the banking and finance sector get high-quality and secure banking apps that do not crash or lead to transaction failures.

Digital testing will also ensure the safety of customer data by enabling security and thus delivers a great digital banking experience to customers.

Retail and eCommerce –

Common challenges associated with retail and eCommerce apps include issues with performance/load issues, user interface issues, navigation issues, network issues, which significantly hamper the UX.

By leveraging digital testing, businesses can get high-performing eCommerce apps that work well under varying user loads, fluctuating networks, or varying bandwidths.

Digital testing will also improve the user interface and navigation of the app, thus enabling the delivery of a great CX.

Media and Entertainment –

The media and entertainment sector face challenges with their apps due to the lack of digital technology integration, lack of personalized content delivery, and poor third-party app integrations.

By leveraging digital testing, businesses can get high-quality entertainment apps with proper technology integrations (AI, ML, Virtual Reality (VR), etc.)

Also, by leveraging this method of testing, stakeholders can gain customer insights and offer personalized streaming services to customers, enhancing the CX.

Undoubtedly, this testing plays a significant role in enhancing the CX across industries. But for businesses to start digital testing, a solid digital strategy is required.

What should be an ideal digital testing strategy?

1. Identify the testing goals:

Even before starting the digital testing process, it is essential to decide the testing goals. The testing goals can include various aspects of the software such as functional, non-functional, security, usability, performance, UI/UX, etc.

2. Select the right set of people for executing the test:

For a successful digital testing process, it is essential to have the right set of people in the team. Ensure the selected candidates have the right skills, technical expertise, and proper experience with this testing process.

3. Decide on the digital testing approach:

It is essential to decide the right testing approach that should be followed during the testing process. Decide between the exploratory and scenario-based testing to avoid confusion at the later stages.

4. Automate the digital testing process:

Try to automate the testing processes wherever possible. This will ensure a faster software testing process, with increased test coverage, and will also lead to the delivery of high-quality software.

5. Execute the test:

While executing the tests,  make sure all the scenarios are tested thoroughly to ensure no compromise with the quality of the software.

6. Track and monitor the testing process:

For a successful digital testing process, it is essential to keep track of the software testing process. If required, change the testing strategy as per the need, and track the results.

7. Prepare test report:

Once the testing process gets completed, prepare a test report, and share it with the respective stakeholders. The test report must include no. of test cases passed or failed, no of bugs identified, no of bugs rectified, etc.

8. Gather feedback from stakeholders/clients:

After sharing the test report with the respective stakeholders, their feedback should be collected. This feedback will help testers to improve the software testing process further.

Once the strategy is prepared, businesses can start the digital testing process. Below mentioned includes the range of digital testing types that enterprises can leverage.

Types of Digital Testing 

1. Functional testing –

These tests are performed to check the functional aspects of the software. Some of the functional testing types are:

– Unit testing –

This test is performed to validate the functionality of the smallest possible unit of the software under isolation.

– Integration testing –

In this test, various software units are integrated to ensure their stability and functionality after integration.

– Regression testing –

This test ensures that the recent changes have not broken any existing functionality. It helps to find bugs in a new software release and ensures that the previous bugs are fixed.

– Mobile application testing –

The main aim of end-to-end mobile app testing is to ensure the functionality, security, performance, compatibility, and usability of mobile apps is seamless to deliver a great CX.

2. Non-functional testing –

These tests cover the non-functional aspects of the software that affects the software performance. Some of the non-functional software testing types are:

– Performance and load testing –

The main aim of this test is to check the performance, speed, responsiveness, stability, and reliability of the app under high user loads, fluctuating networks, and varying bandwidths.

– Security testing –

This testing method helps to identify and remove possible security loopholes or vulnerability issues from the software.

– Usability testing –

This test aims to ensure proper navigation and content visibility across the app to ensure a smooth flow across the app for better CX

– Accessibility testing –

This test aims to ensure equal access of apps to people, including people with certain disabilities like visual, hearing, cognitive, motor limitations, etc. This testing method ensures apps comply with accessibility regulations and guidelines like W3C’s; WCAG 2.0, WCA 2.1, WCAG 2.2, Section 508, and Stanca Act.

Digital testing tools for businesses in 2022

Selenium –

It is one of the leading automation testing tool suites that has various components, namely, Selenium IDE, Selenium WebDriver, and Selenium Grid. It supports multiple languages, multiple OS, and browsers and can work seamlessly on all hardware.

Appium –

It is an open-source tool that is used for the functional testing of iOS and Android mobile applications. This tool allows cross-browser application testing of native, hybrid, and web applications. Appium supports multiple languages such as PHP, Java, Python, Ruby, etc.

UiPath Test Suite-

It is an advanced automation testing tool suite with various components: Test Manager, Studio Pro, Orchestrator, Robots, and other Test Studio components. By leveraging UiPath test suite-based test automation, businesses can get up to 30% faster test execution, 40% less maintenance effort, and 70% faster test creation.

Veracode –

It is one of the best automated, on-demand application security testing and code review solution. This testing tool provides various ways to manage security risks across the entire web application. Veracode recommends both static and dynamic scans for web applications with its advanced scan features.

Apache JMeter-

It is open-source software that is a simple java application used to test the load functional behaviour of apps. The tool is used to measure the performance of both static and dynamic resources or web applications. This automated software tool is used to stimulate the heavy load on servers and networks to check the strength and performance under different load types.

aXe –

It is an open-source accessibility testing tool for Firefox and Chrome browsers. This tool helps to find the intensity of each bug that violates the accessibility compliances.

Userlytics –

It is a well-known user testing platform that collects feedback from real users to improve application performance. This tool contains various features such as advanced video capturing and editing options, tree testing and code sorting, live conversations, etc.

Conclusion

The main motive of every digitally transforming business is to deliver a great CX. Therefore, every activity of digital transformation revolves around the improvement of CX. For enterprises to ensure the delivery of great CX, digital testing is essential. Businesses can leverage digital testing from a next-gen QA and independent software testing service provider for high-quality digital solutions.

How can TestingXperts (Tx) help?

TestingXperts (Tx) has been at the forefront of enabling digital testing services for businesses across industries. With proven experience in mobile & web app testing services and an end-to-end service portfolio, Tx can address various challenges associated with digital apps like functionality, performance, security, usability, and cross-device compatibility. Tx closely works with clients adopting Agile and DevOps. Tx ensures businesses achieve faster time-to-market with highly secure, stable, and robust digital applications.

Our Differentiators:

•  End-to-end services portfolio for digital applications

•  10+ years of test automation expertise with more than 500+ test automation experts

•  Experience with all industry-leading tools for functional testing, performance testing, security testing, and test automation

•  Follow a user-centric testing approach

•  Teams have rich experience in web, mobile, and SMAC applications testing

•  Fully equipped mobile test lab with 350+ devices

•  Detailed custom reports to help stakeholders to make informed decisions

•  Seamless customer support available 24×7

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It is evident that the digital transformation is reinventing business practices. In this digitally-driven era, technological capabilities are continuously improving, and in order to sustain, organizations MUST be innovative and agile as they integrate digital technologies into their business practices.

Contents 1. Role of Digital Transformation 2. Advantages of Moving Forward with Continuous Testing 3. Conclusion

Having a digital transformation strategy in place has become a necessity in order to stay competitive in any market.

Role of Digital Transformation

The evolution from normal business to digital is no easy task as the digital world is changing rapidly and unpredictably. Keeping up the pace can present challenges and leave many uncertain of how to continue. This is where the need for re-inventing software testing arises.

Reinventing the software testing process is essential for achieving the speed and agility that is required to succeed in the digital future. This has become an easy method for organizations that are looking to move forward in the digital world and accelerate innovation while improving cost-effectiveness and reducing business risks.

The question remains- how does an organization get there?

Few organizations have the amenities and the knowledge of building a new quality process from scratch. However, most need to address extremely complex systems and monitoring requirements in the transition phase in order to avoid disruption to business-critical operations. So how do you rearrange your established quality process with the firm drive towards continuous everything?

Answer- Leveraging Continuous Testing

Continuous Testing leverages agile approach and methodology to execute end-to-end testing of applications. The goal is to facilitate continuous delivery with continuous quality and quicken time to market.

Advantages of Moving Forward with Continuous Testing

1. Identifies defects/bugs faster, driving cost-effectiveness

Software testing and development approaches are transformed to identify bugs faster and reduce business risks. Continuous Testing makes the software development process collaborative and open to change in the production environment. It helps in to identify defects quicker in the overall software development lifecycle, making the process cost-effective.

2. Quickens the release cycle, driving competitive advantage

Continuous Testing shortens the development cycle time, thereby increasing the frequency of releases. This helps companies to reach faster to the market. The teams can release the minimum viable product (MVP) at any point during the project.

3. Jumpstarts DevOps approach

Continuous Testing is the initial step towards driving the DevOps approach. It boosts continuous feedback that is crucial for the DevOps approach to display noticeable results. DevOps is primarily an organization’s cultural shift towards collaboration between the development teams and operations teams. This boosts continuity and accelerates the development cycle. Continuous Testing and DevOps together helps in making the process quicker and seamless.

4. Empowers experimentation

Businesses are implementing digital technologies to get more responsive and efficacious in the competitive marketplace. They are bringing a change from the legacy systems and are transforming. Continuous Testing encourages collaboration between developers and testers within the development environment. This collaboration also enables team members in devising efficient ways of implementing certain features. Continuous testing also promotes experimentation, helping the teams experience immediate success.

Conclusion

The new digitally-driven era needs an improved approach in terms of speed and agility. By re-inventing the process of testing, implementing continuous testing, and with trending technical and agile practices, an organization can be successful in driving digital transformation. A digital transformation strategy necessitates a creation of capabilities to efficiently leverage new technologies and strengthen their impact in a faster, better, and a much more innovative manner.

TestingXperts, a frontrunner in implementing the agile DevOps practices, is helping in automating the clients’ tests, achieving timely delivery schedules, and strengthening the agile processes. Connect with us to know more about continuous testing and allow us to help you deliver your software applications faster and better.

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Digital disruption has been occurring at every level in the banking sector lately. From newer technology to high competition to intensified customer expectations, the banking industry has become increasingly vulnerable. Digital technology, despite its omnipresence, is beginning to penetrate industries.

Contents 1. Digital Disruption and Banking Sector 2. Testing Strategies to Overcome Digital Disruption in the Banking Sector 2.1. Omni-Channel Testing 2.2 Continuous Testing 2.3 Customer Experience Testing 2.4 Security Testing 2.5 Big Data Testing 3. Conclusion

Digital Disruption and Banking Sector

Banks are finding innovative ways to evade the impending risks associated with digital banking. The efficient way to understand and successfully bring the organization from traditional banking to digital banking is by adopting an Omni-Channel approach. Omni-channel is an approach to customer service where all the channels are closely integrated, keeping the customer as the priority.

As customers continue to modify their channel usage patterns, banks need to emphasize on delivering a flawless customer experience across various touch points. More than just a saying, Omni-channel banking is an outlook to take end product on an advanced note by gaining insights from consumers’ behavior, channels, and preferences.

These days customers are more advanced and tech-savvy, and to cater to their explicit needs, offering a unique banking experience is essential. Banks need to understand their unstated needs as well as the likes of clients. From exploring new services, checking balance, opening an account, conducting transactions, loans, credits, wealth management, customer support, delivering an Omni-channel experience has become the key to success in this competitive world.

So how does a banking organization survive in the face of digital disruption? Though there are no secret sauces or magic wands, there are just simple testing strategies that can help banking organizations prepare for the unavoidable change on the horizon. Some of the testing strategies are given below:

Testing Strategies to Overcome Digital Disruption in the Banking Sector

Omni-Channel Testing

If a service offering has to be made available to any client anytime, anyplace in the banking sector, it should be available using multiple devices with a single procedure across multiple devices. Omni-Channel testing helps to ensure performance across all channels.

Continuous Testing

Continuous testing in the banking sector speeds up the process of continuous integration and delivery. It enables the teams to test early with greater coverage, with removing bottlenecks involved with traditional testing. Continuous testing also promotes continuous monitoring of the development and IT operations team, while achieving the continuous success of Agile teams using DevOps practices.

Customer Experience Testing

Customer experience is the key factor that defines recognition of a product or service as it goes live. It is essential to test a product or service from the customer’s perspective. Unlike traditional testing, customer experience testing can vary from expectations of a product’s success. The success of a product or a service is based on customer expectations and the physical performance and processes.

Security Testing

Technology trends have been playing a huge role in improving digital transformation process in the banking sector; they have also been introducing an environment of threat to the organizations. Due to the increasing number of payment methods using digital technologies, banks have been exposed further to new frauds and cyber-attacks. Security testing is therefore crucial and has great significance banks hold huge volumes of sensitive customer’s data for which they are daily targeted.

Big Data Testing

The ever rising demands related to the cost of delivery, speed, and ease of online transactions is fascinating. Banking applications fascinate customers 24/7 across the globe. This makes it essential to test the huge amount of data for a better ROI, site performance, and conversions.

Conclusion

Becoming a digital bank is not an option these days. In order to effectively respond to the digital consumer, and to be on their mobile device’s ‘front screen’, it necessitates the offering of value-added digital services with a simple user interface.

Banks need to rethink their business processes to realize the real benefits of Digital transformation and should effectively include the above mentioned QA strategies that will help them ensure security, quality and integrity of their products and services. TestingXperts, a renowned independent software testing Services Company, is working with world’s largest banks to help them succeed in their digital initiatives.

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The digitization of everything has been disrupting processes, business models, and strategies. Amidst this change, time-to-market, cost, and customer experience are the three constants that are topping the corporate stakeholder agenda. Though their priority order keeps on changing over time, customer experience holds the top most priority these days. These changes in priority and focus are now gradually but certainly rippling into quality assurance (QA). Traditionally, QA was meant to just validate the functionality of the software, hardware or networking components, with no receptiveness to the customer experience. However, in this modern phase, customer experience represents the brand, the company and resources inside it.

Contents 1. Digital Assurance Solutions 2. So, what is Digital Assurance exactly? 3. How important is Digital Assurance for Business Growth? 4. Tx Solution – Tx4Sure (Digital Assurance Framework)

Digital Assurance Solutions

This shift is forcing QA organizations to think, from inception, the social and psychological impacts of customer experience that the company’s services deliver, concurrently with functionalities under development. To expand the digital business agenda, QA organizations are breaking loose from their traditional bug testing shackles and embracing frictionless, full-lifecycle automation and a continuous delivery approach. A continuous delivery approach ensures quality from the beginning, enabling delivery of enhanced customer experiences.

Another change in QA is that though it has always focused on value delivery, the intention has shifted to accelerated time-to-value. This new attitude portrays that if it is done right first time, there is no need to validate. Emerging methodologies and technologies have presented both challenges and opportunities to this objective; hence, a digital assurance testing strategy is essential to the QA function. It will not only ensure successful digital transformation but will also help in optimizing IT budgets.

So, what is Digital Assurance exactly?

Digital Assurance addresses the multifaceted needs of digital testing. It is a set of quality assurance practices, ensuring smooth collaborations between various components of digital ecosystems including connected processes, people, and things cutting across the Mobile, Social, and Analytics. Becoming a fully Digital Enterprise is the critical need, today, and the digital assurance practices have also become crucial for an organization considering complexities of the environment.

How important is Digital Assurance for Business Growth?

Increased Agility: Newer technologies are being adopted at a faster pace with the digital revolution. Organizations are also trying to cope-up with this revolution with the help of new and sometimes unproven technologies. For QA teams to support this efficiently, teams need to be agile and quick to learn. Though automation has been the key enabler to increase test effectiveness; it should not be limited to just test execution. Efficiency needs to be built into the testing process by a combination of accelerators, tools, and a perfect digital assurance strategy in place.

Managed Complexities: The main QA challenge faced by the organizations today is the increasing complexities of the application landscape. A holistic assurance strategy encompasses all aspects of validation, which optimizes the changing application landscape.

Enhanced Customer Experience: Assured and enhanced customer experience is an essential aspect of every digital assurance initiative. Technology is the catalyst for change, is helping enhance the customer and end user experience. A good customer experience helps in maintaining business continuity, with the help of various technologies, it has become easier to identify and recognize whether the customer is happy with your services or not.

Tx Solution – Tx4Sure (Digital Assurance Framework)

An organization can only stay competitive when they leverage new technologies and practices. With technology platforms getting obsolete at a rapid pace, there is a constant need to reinvent. In such a scenario, Digital Transformation has proved to be a catalyst, and the only way to achieve this objective is by having a digital assurance strategy in place. TestingXperts’ Digital Assurance Framework ‘Tx4Sure’ helps address various needs of digital transformation testing. Connect with us to transform your business into a digitallyassured business.

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Contents 1. Telematics: The Perfect Example of Technology Advancement 2. The Need and Challenges of Telematics Testing 3. Certain persistent challenges for software testing are 4. How TestingXperts can help?

Telematics: The Perfect Example of Technology Advancement

Auto Insurance companies have relied on factors like credit-based insurance scores and the age of the driver to decide premiums as the actual driving behavior was not visible. Changes in the driving patterns took long enough to reflect in the premiums imposed. The arrival of telematics has changed this equation by letting insurance companies get clarity and measure the driving behavior and expand the pricing accuracy.

Telematics has made sure that our car is being watched over by a spy, and it is a good thing! There has been a relief for the disciplined drivers who used to pay for other people’s errors, as auto insurance companies have deployed telematics to evaluate driver risk profiles and eventually calculate premiums on the go. Telematics is the technology that helps in sending, receiving, and storing information from road vehicles.

Telematics systems are small size systems (about the size of a mobile phone), it is kept under the dashboard of the vehicles and is used by GPS technology. They are able to monitor and transmit information such as current vehicle speed against the speed limit of the road, road conditions, the braking, cornering, and accelerating habits of the driver, etc.

Insurance companies have access to every driver’s behavior on the road, by which they can fix insurance premiums and predict expected claims. This technology can help insurers’ correct irregularities in increasing pricing accuracy, risk classifications, improve profitability, reduce claim costs, fight fraudulent claims, create brand differentiators, and enable lower premiums.

For customers, usage-based insurance leads to lower premiums, providing them with value-added services such as navigation and infotainment, teen-driver monitoring, emergency services, vehicle diagnostics, and stolen vehicle recovery. Besides this, drivers can use it to establish safe driving habits to insurance companies following an accident and customers who drive at high speeds will be asked to pay high premiums. However, before the extensive adoption, proper software testing of telematics is compulsory.

The Need and Challenges of Telematics Testing

The extensive connectivity of telematics makes it essential to maintain precision and integrity in the data while transmitting it from one device to another. Usually, the in-car entertainment systems integrated with infotainment components are the ones that go under the test. Robustness and agility in testing can help in attaining faster time to market of applications without compromising on quality.

Certain persistent challenges for software testing are:

• Simulating Navigation and GPS

• Establishing a proper software/hardware interface for testing becomes a challenge

• Simulating real-time data as the vehicle moves

How TestingXperts can help?

TestingXperts helps global insurers in providing digital transformation, thus delivering competitive advantage and enhanced customer experience. We ensure your systems/ applications run seamlessly by offering efficient back-office operations. Our customized transformation and test advisory services for insurance industry help in meeting the client’s requirements.

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During the last 20 years, the world has seen exponential growth in the form of digitalization. Digital services and products have become an integral part of our lives. We have started communicating via digital phones, read digital newspapers, watch digital TV, the information we get is mostly via the internet, the shopping experience has suddenly transformed as we shop digitally and we have started documenting our lives with social media. There is barely any part of our lives that has not been left untouched by digitalization.

Contents 1. What is Digitization 2. Role of QA 3. Leverage TestingXperts’ Digital Testing Services

Digital innovation has affected a large part of our lives. With digital advances such as mobility, analytics, smart embedded devices, and social media, executives in all industries are able to improve their use of traditional technologies such as ERP. These digital advancements have been enhancing internal processes, customer relationships, and value propositions. Seeing how rapidly digital technology disrupted the media industries in the past, other industries have also started to embrace digitalization for creating a competitive advantage. Let’s understand the term digitalization.

What is Digitization

Many people confuse digitalization with digitization. Digitization is about ones and zeroes whereas digitalization is fundamentally vast concerning how businesses and lives are transformed bringing technology and people closer. Digital business applies extraordinary amalgamations of new technologies to generate more value and revenue. Digital services, products, and customer experiences conducted through digital channels adds value to the businesses. Various factors prove the significance of digitalization in today’s world.

1. Businesses are being reborn digital

2. Consumers are embracing digitalization

3. Technology outbursts are leading to digitalization

4. The IT world is moving primarily towards digitalization

Role of QA

The digital economy is transforming the way businesses are being run, causing substantial shifts in the way QA is done. Assurance has taken center stage for attaining nearly flawless system performances in security and user experience. Digital assurance is not only testing applications across SMAC (social, mobile, analytics, and cloud) but also assuring the desired business outcomes of digital transformation initiatives.

Briefly, QA should be able to support all digital initiatives. Digital assurance solutions must surpass functional validation of SMAC and incorporate network capability, performance, interoperability, and security aspects. Digitalization has shifted the focus entirely from traditional testing towards assurance of integrated testing of embedded devices, software, big data and most importantly customer experience. QA process requires some modifications to keep up with the digital landscape, a few ways by which these changes can be made are given below.

1. QA should adopt a DevOps Model for Agile Delivery:

Organizations have high expectations that the DevOps will accelerate digital transformation, as it broadcasts a collective IT lifecycle methodology across testing, development, business, and operative teams. Continuous delivery indicates application changes are made recurrently.

Small changes allow less service disruption. DevOps model, therefore, requires QA to collaborate with development for continuous integration, to contribute in the operation phase for engaging with the business to support business-assurance activities and for monitoring and validation. These shifts will allow QA to assure agility.

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2. QA must focus on Brand Value and Customer Experience:

Allowing customers to have a seamless experience and satisfying all the demands of the customers by providing personalized service should be the main focus of the organizations. Digital assurance must measure user experiences across all channels such as mobile, web, and other digital devices. Using automated solutions for assessing accessibility, consistency, user wait times, and seamless experience should hold utmost importance.

3. Advanced Analytics should be used for Decision Support:

Organizations entirely depend on customer feedback, surveys, and production defects. With the help of digitalization and advanced analytics, mining data from various sources such as social media platforms become easier. It also helps teams to create actionable intelligence on the customer experience that can help in further prescriptive and predictive QA decision making.

Leverage TestingXperts’ Digital Testing Services

TestingXperts is a trusted testing partner to serve all your digital QA needs. With proven experience and end-to-end service portfolio, we address challenges in the areas of security, performance, functionality, usability, and cross-device compatibility across the entire digital gamut. We work closely with our customers in their lifecycle transformation to DevOps and Agile to ensure faster time to market for your digital applications.

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